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Episode Category StoryConnect
Rebranding Your Company
What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake
Connecting With Customers
What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was…
Relevant Email Marketing
What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics…
Disruptive Technology
What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy…
Super-Humanize Your Products
What You’ll Learn In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about…
Are You Selling Speeds Or Benefits
What You’ll Learn Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds,…
Telling Your Story To Communicate Your Purpose
What You’ll Learn We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the…
The Power of Storytelling
What You’ll Learn WordSouth had the honor of being asked to present at the 2016 RTIME, the Rural Telecom Industry Meeting & EXPO presented by NTCA–The Rural Broadband Association. Andy Johns and Noble Sprayberry traveled to Orlando in February to…
Engaging Customers Through Storytelling
What You’ll Learn There is a lot of talk these days about incorporating storytelling into your marketing efforts. But what kind of stories are effective? In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Carrie Huckeby, chief…
Brand Advocates
What You’ll Learn Telling your own story is one thing, but there is great power in having your customers tell your story for you. In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Shannon Sears, the director…