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Episode Category The StoryConnect Podcast
Disruptive Technology
What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy…
Super-Humanize Your Products
What You’ll Learn In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about…
Are You Selling Speeds Or Benefits
What You’ll Learn Carissa Swenson, with Consortia Consulting, spoke with WordSouth’s Andy Johns at the recent RTIME event, hosted by NTCA–The Rural Broadband Association. When it comes to selling broadband services, she reminds listeners that “it’s not about the speeds,…
Telling Your Story To Communicate Your Purpose
What You’ll Learn We all know that cooperatives have power stories to tell. Mark Patterson, general manager of Highland Telephone Cooperative in Sunbright, Tennessee, recently spoke with WordSouth’s Andy Johns about how his company uses HTC’s story to communicate the…
The Power of Storytelling
What You’ll Learn WordSouth had the honor of being asked to present at the 2016 RTIME, the Rural Telecom Industry Meeting & EXPO presented by NTCA–The Rural Broadband Association. Andy Johns and Noble Sprayberry traveled to Orlando in February to…
Engaging Customers Through Storytelling
What You’ll Learn There is a lot of talk these days about incorporating storytelling into your marketing efforts. But what kind of stories are effective? In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Carrie Huckeby, chief…
Brand Advocates
What You’ll Learn Telling your own story is one thing, but there is great power in having your customers tell your story for you. In this episode of StoryConnect: The Podcast, WordSouth’s Andy Johns speaks with Shannon Sears, the director…
Harnessing Network Data
What You’ll Learn There is a wealth of information about user habits inside your network, and marketers can harness that information to drive sales and increase ARPU. But how? Allison Brausen recorded this interview prior to presenting at the 2015…
Increasing Program Participation
What You’ll Learn Jim Keiffer is President of Keiffer Energy and Management Consulting. His four decades in the natural gas and electricity industry include many year leading marketing as well as customer strategy/support for TVA. In this episode of StoryConnect:…
NTCA’s Gig-Capable Provider Program
What You’ll Learn Laura Withers is Communications Director for NTCA–The Rural Broadband Association. She was our guest on StoryConnect: The Podcast in September 2015 to discuss NTCA’s Gig-Capable Provider program. This interview led up to Laura’s personal appearance a few…