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Our broadband guide, “What to Expect When You’re Connecting,” focuses on launching broadband programs. Once you’ve done that, what’s next?
We interviewed broadband communicators across the nation to find out what your peers are doing to connect more of their communities in our new guide, “How to Boost Broadband Connections.”
“Broadband marketing is not a one-and-done effort,” explains Pioneer VP of Marketing and Member Solutions Andy Johns. “It’s a continual—often competitive—process. This guide helps utilities with established broadband programs identify pain points and define their brand’s unique value through targeted storytelling and engagement opportunities.”
What’s Inside
Get strategies for utilities at various stages of the broadband journey, with content specifically for intermediate and advanced broadband marketers. Learn how to:
- Keeping Staff Connected: Ensuring your employees remain ambassadors for your program
- Identifying Challenging Connections: Finding and fixing subscriber pain points
- Focusing on Ease & Experience, Not Speed: Why subscriber experience matters more than gigabits
- Developing Subscriber Personas: Creating targeted marketing for different customer types
- Selling With Stories: Crafting narratives that connect with potential subscribers
- Mapping the Customer Journey: Understanding the five stages from awareness to advocacy
- Boosting Positive Reviews: Simple strategies to encourage happy subscribers to share their experiences
- Targeted Storytelling: Building audiences, using data, and tracking interactions
- Sample Campaigns: Real examples from successful broadband providers
Throughout the guide, you’ll find peer perspectives and insights from Utility Pioneers across the country, including BrightRidge, CLtel, Connect2First, East Mississippi Connect, OEC Fiber, and many others.
Get The Guide!
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