Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn If your company wants to reach its goals, improve its results and become more competitive, the Baldrige Framework provides a system for moving you toward excellence. In his presentation to on the conference main stage, Keiffer dove deep into the Customer Focus leg of the Leadership Triad, exploring how customer expectations, engagement […]
What You’ll Learn When Arkansas Valley Electric Cooperative wanted to get into the broadband business, they created the Wave Rural Connect brand. How did they do it and what are the advantages of building a new brand? Guest Speaker James Ratterree
What You’ll Learn Riverstreet is offering a broadband only package under the Opti-Fi brand. How is the brand being recieved? This episode also includes a discussion about tactics for online ad tactics. Guest Speaker Wes Triplett
What You’ll Learn Updating one of the year’s most popular episodes, Scott Meyer of Innovative Systems shares summer quarter viewership numbers showing which channels are the most and least popular rural viewers. Guest Speaker Scott Meyer Show Notes Transcripts have been lightly edited for clarity and readability. Andy Johns: What can the latest data teach […]
What You’ll Learn NineStar Connect has launched “The Idea Co-Op” for business startups, remote workers and other people in need of work space. How did the make it a reality? Guest Speaker Jill Snyder
What You’ll Learn RocketFiber has used social media platforms such as Instagram to present a fun and engaging brand. How do they approach these channels? Guest Speaker Rachel Wujek
What You’ll Learn Consolidated Telcom was honored with a second runner-up finish as part of NTCA’s Marketing Excellence Awards for PR Campaigns. Rhonda Fitterer discusses how the telco created an outdoor movie tour of it’s service area. Guest Speaker Rhonda Fitterer Show Notes Transcripts have been lightly edited for clarity and readability. Andy Johns: What […]
What You’ll Learn NDTC was honored with a Marketing Excellence Award for its newsletter. Tammy Reierson discusses why it was the right time for NDTC to reinvest in print. Guest Speaker Tammy Reierson
What You’ll Learn YK Communications recently won an NTCA Marketing Excellence Award for it’s bold decision to build a campaign around “poop emojis.” What went into that decision and how has it been received? https://fiber.ykc.com/?fbclid=IwAR2yWSEakgPNX6R5x1e7fXKKbKntszRQ69v7yi0PyX03KnoTkk3EcSS0R4Q
What You’ll Learn Triangle Communications’ emphasis on storytelling helped them win runner-up for video advertising in NTCA’s Marketing Excellence Awards. How did they do it? Link to video:https://www.youtube.com/watch?v=Kgrdweap3dw&t=2s Guest Speaker Tom Metcalfe
What You’ll Learn Duo County Telecommunications just underwent a rebrand itself as Duo Broadband. Eric West discusses their strategy and lessons learned along the way. Guest Speaker Eric West
