Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn NCTC uses data to size up existing customers and potential customers. That data helps them fit the customers to the proper services. Website: https://fiber.nctc.com/ Guest Speaker Ashley Harper
What You’ll Learn When Big Bend Telephone decided to rebrand as BBT, they launched a 10-month process to build a new identity for their brand — one that didn’t include the word “telephone.” Website: https://www.bigbend.net/ Guest Speaker Rusty Moore
What You’ll Learn ITS Fiber wanted to provide an opportunity for Congressman Brian Mast to hear from local residents. Why was it important for a local telco invest in an event like that and how was it recieved in a contentious political climate? Website: http://www.itsfiber.com/ Guest Speaker Jeff Leslie
What You’ll Learn The MTA’s new IRV (Incident Response Vehicle) will better prepare many midwest telcos to respond to incidents and emergencies. What is it and how will it work? Website: https://www.mnta.org/default.aspx Guest Speaker Brent Christensen
What You’ll Learn The Gigazone Gaming Championship draws 4,000 gamers to an event hosted by Paul Bunyan Communications in Northern Minnesota. How does the telco staff do it and why do they feel its such an important audience to reach? Live from the MTA Marketing Peer Group Website: https://gigazonegaming.com/ Guest Speaker Brian Bissonette
What You’ll Learn Tim Brinkman has had an uncommon career track and is one of a growing number of “marketing people” to move into upper management at a telco. He joined the podcast right after presenting on this topic at the MTA Marketing Peer Group. Website: https://www.gvtel.com/ Live from the MTA Marketing Peer Group Guest […]
What You’ll Learn Ben Lomand Connect stepped up coverage of their local elections this summer and reapped the benefits of an increased audience. What did they do and how did they pull it off? Website: http://benlomandconnect.com/bltv-channel-6/ Guest Speaker Karen Wilson
What You’ll Learn Description for Website: Norvado worked with local and state officials to create a Telecommuter Forward program with hopes of luring more telecommuters to their rural area. Website: http://norvado.com/telecommuter Guest Speaker Chad Young
What You’ll Learn Pineland Telephone is once again expanding in South Georgia, and this time it’s through a partnership with an electric cooperative. How did the partnership come about and how are they communicating with new and existing members about it. Website: http://pineland.net/ Guest Speaker Dustin Durden
What You’ll Learn Telcos need to play an integral role in their region’s economic development. How can partnerships help them tell their story? Website: https://www.rd.usda.gov/ky Guest Speaker Hilda Legg
What You’ll Learn Rural broadband is a hot topic in Washington and state capitals around the country. Shirley Bloomfield, CEO of NTCA—The Rural Broadband Association, explains how telco marketing teams can help advocate for their customers online and in person. Website: http://ceoblog.ntca.org/ Guest Speaker Shirley Bloomfield
What You’ll Learn At the 2018 KTA Annual Meeting, Gordon Caverly presentation was title “Sales & Marketing Strategies — If You Wish to Keep and Grow Your Customer Base.” This episode focuses on the part of the session discussing millennials. Website: http://www.mscon.com/ Guest Speaker Gordon Caverly
