Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn The Tennessee Municipal Electric Power Association makes sure that its member’s voices are heard by the state government. Jeremy Elrod of the TMEPA discusses the importance of public power and several current legislative topics. Website: www.tmepa.org Guest Speaker Jeremy Elrod
What You’ll Learn Public affairs, marketing and public relations all help communicate your company’s goals, but when do you need to use each one? Les Fugate of RunSwitch PR shares his thoughts on those three branches of communication and tells us how to equip your customers to make their voices heard on regulatory issues. Website: […]
What You’ll Learn What is your boss worried about? Bruce Mottern of TDS facilitated the CEO and General Manager Peer Group Roundtable Session at the 2016 TTA Annual Meeting, and shares some of what was discussed. Website: www.tdstelecom.com Guest Speaker Bruce Mottern
What You’ll Learn What happens when a bunch of marketing and customer service folks from telcos around Tennessee get together? Julie Gogel of Telcom Insurance Group discusses drive-thrus, time and temperature lines, cross training and everything else that came up during the Marketing, Sales and Customer Service Peer Group Roundtable Session at TTA’s 2016 Annual […]
What You’ll Learn Can “free” Wi-Fi be a new revenue stream for your company? Keith Jones of CCI Systems gives an overview of the session he led at the Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.ccisystems.com Guest Speaker Keith Jones
What You’ll Learn When you sell someone gigabit Internet service, will they be able to use it to its full potential? What equipment will they need? Patrick Moreno of ZyXEL tells us what marketers need to know about gig-capable equipment. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. […]
What You’ll Learn How do you prepare your telecommunications company to expand into a new market? General Manager/CEO Jonathan West of Twin Lakes talks about the five-year plan his cooperative worked through to expand into Cookeville, Tennessee. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in Franklin, Tennessee. Website: www.twlakes.coop Guest […]
What You’ll Learn Is it time for your company to enter the Twitterverse? Maybe or maybe not. Missy Michaels, director of marketing and customer engagement with United Communications in Chapel Hill, Tennessee, shares some of her ups and downs with social media. This episode was recorded from the 2016 Tennessee Telecommunications Association Annual Conference in […]
What You’ll Learn Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed a new trail for telcos that meter their customers’ data useage. Website: www.shentel.com Guest Speaker […]
What You’ll Learn Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office says you have to be prepared with a strategy before the local community groups come […]
What You’ll Learn When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of jargon into something regular people can understand? Eric and the Duo team used a unique […]
What You’ll Learn How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can turn customers into advocates. Website: www.mpoweryourbusiness.com/bio.html Guest Speaker Lori Vergin of MPower Consulting
