Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn Ultra-HD streaming video is coming. Is metered broadband the right way to preserve your network strength and dependibility? What challenges do so-called “data-caps” present for marketers? Matt Krueger and Anthony Ring of Shentel discuss how they’ve blazed a new trail for telcos that meter their customers’ data useage. Website: www.shentel.com Guest Speaker […]
What You’ll Learn Marketing departments are always fielding requests for sponsorship and donations. Do you have a plan to make sure your company’s donation budget is being use wisely? Glenn Muske of the North Dakota State University Cooperative Extension office says you have to be prepared with a strategy before the local community groups come […]
What You’ll Learn When Duo County Telecom in Kentucky launched gigabit service, Director of Marketing Eric West knew he needed to educate customers about the new speeds available. But what’s the best west to translate complex technology and loads of jargon into something regular people can understand? Eric and the Duo team used a unique […]
What You’ll Learn How many places does a potential customer interact with your company? Is your company putting your best face forward in each of those contact points? Lori Vergin of MPower Consulting explains how immersion or immersive marketing can turn customers into advocates. Website: www.mpoweryourbusiness.com/bio.html Guest Speaker Lori Vergin of MPower Consulting
What You’ll Learn You’ve built a robust fiber network. Now what? Chris Castagneri, marketing manager at Cooperative Network Services in Minnesota, says, “If you’re an ISP with fiber-to-the-premise, you want your customers to want—believe in—and love direct fiber.” Website: www.cooperative-networks.com Guest Speaker Chris Castagneri Of CNS
What You’ll Learn When it comes to non-regulated services, are you thinking outside the box? Andy Isackson, marketing manager for CTC in Minnesota, discusses creative ways to market such services. Website: www.connectctc.com Guest Speaker Andy Isackson Of CTC
What You’ll Learn Are you looking to buy video clips for your local channel productions, or even entire shows? Or maybe you’d like to sell some of your video work to other providers. Edward Hinson, executive director of competitive operations for Skyline/Skybest in North Carolina, talks about how The Video Exchange works. #014 The Video […]
What You’ll Learn Is it time to change your brand? Morgan Lovell of Clear Lake Telephone in Iowa discusses how her company went through the rebranding process. Website: www.cltel.com Guest Speaker Morgan Lovell Of Clear Lake
What You’ll Learn What is your story, and why is it important to share it with your customers? Storytelling is a powerful way to connect with your customers, according to Kelly Swanson, an award-winning speaker from North Carolina. Kelly was a featured speaker at the 2016 PR and Marketing Conference hosted by NTCA–The Rural Broadband […]
What You’ll Learn Email is still effective. In fact, it can be a powerful and effective marketing tool when the content is strategically relevant. In this episode of StoryConnect: The Podcast, Matt Krueger, Marketing Manager at Shentel, discusses the tactics used by his company. Website: www.Shentel.com Guest Speaker Matt Krueger Of Shentel
What You’ll Learn With so many distractions, utilities are in a battle for the consumer’s attention. How do you communicate your message in such a fractured market? Brad Molander is a “technology evangelist” with NISC, and he joined WordSouth’s Andy Johns at the recent RTIME event (the annual telco event hosted by NTCA–The Rural Broadband […]
What You’ll Learn In order for people to respond to your products, sometimes those products need a human element. Maybe even a super-human element. In this episode, Mcxie Hurst, marketing manager of Peoples Telephone Cooperative in Quitman, Texas, talks about how their “Super Steve” promotion took their broadband offerings to new heights. Website: www.peoplescom.net Guest […]
