Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
John Marling has been conducting market research for almost four decades. In this episode, he shares insights on what marketers and communicators need to think about in order to get meaningful, actionable data from their research.
Today's jobseekers are watching your utility's communications to see what kind of organization you are. And while your primary audience will almost always be your members or customers, Weston Putman says it's crucial to signal to potential new hires that your organization is a place they would want to work.
With a story-packed career spanning three different types of co-ops, WCTEL’s Mary Miller shares ideas for co-op culture-building, effective campaigns and co-opportunities for growth.
What You’ll Learn Communicating in a competitive community? Prepare yourself by learning who you’re up against — and know your differences — focus on your community, get peer support and strengthen your story. Guest Speaker Lindsay Brinker Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. […]
What You’ll Learn How can you get an engineer excited about telling your utility story? Gregg Hunter, one of Nemont’s storytellers, sits down to talk culture and the value of story with network engineer Peter Davies. Guest Speaker Gregg Hunter and Peter Davies Show Notes Transcripts have been lightly edited for clarity and readability. Intro: […]
Like many broadband storytellers, Manager of Sprout Fiber Internet Marketing and Services Bonnie Baty began working on the electric utility side. She offers advice for communicators making the switch and shares her take on how broadband communications will evolve over the next five years.
Launching or refreshing a brand? Get storytelling tips and tactics from Elizabeth Kuhns, who partnered with Pioneer to create the Ignite Broadband brand.
Thinking about creating a podcast? Michael Rovito, host of “Alaska Powerline,” explains how he prepared to launch the podcast, built a content strategy and measures success.
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
What You’ll Learn How can your utility achieve a 4.8 out of 5 stars on Google reviews? Hunter Communication’s Anne Tetamore, VP of marketing, and CEO Michael Wynschenk tell us how valuing both customers and employees plays a key role into achieving success. Guest Speaker Anne Tetamore and Michael Wynschenk Show Notes Transcripts have been […]
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
