• Podcasts
    StoryConnect

    The ‘Rural Mural’ Program

    What You’ll Learn Flint Energies has started a matching grant program with artists and community groups to paint murals in towns around its service territory. In addition to adding beauty to the community, they’re seeing positive economic impacts. Guest Speaker Marian McLemore Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
    Avtar
    Andy Johns
    June 18, 2024
  • Podcasts
    StoryConnect

    Cram the Van — A Community Fundraiser Becomes a Storytelling Powerhouse

    What You’ll Learn Hear how a Kansas utility delivered 159 TONS of food with a branded van, school competitions and coordinated, consistent messaging over the last 10 years. Guest Speaker Alli Conine Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas […]
    Avtar
    Megan McKoy-Noe, CCC
    June 11, 2024
  • Podcasts
    Community Engagement, StoryConnect

    Line Life – Giving Students a 40-foot View of Utility Careers

    What You’ll Learn Want more people to apply for lineworker jobs? Show your story to high school seniors! Learn how Community Electric Co-op’s “Day in the Life of a Lineworker” student experience raises awareness of utility career paths and lineworker scholarships every spring. Guest Speaker Jessica Parr Show Notes Transcripts have been lightly edited for […]
    Avtar
    Megan McKoy-Noe, CCC
    June 4, 2024
  • Podcasts
    StoryConnect

    Boosting Member Engagement with Youth Programs

    What You’ll Learn Starting in kindergarten, the team at Oklahoma Electric Co-op offers educational programs to students throughout their school experience. Hear how the programs developed and why engaging children became a strategic focus for the utility over the last decade. Guest Speaker Tory Tedder-Loffland Show Notes Transcripts have been lightly edited for clarity and […]
    Avtar
    Megan McKoy-Noe, CCC
    May 28, 2024
  • Podcasts
    StoryConnect

    Telling Timeless Stories in Engaging Ways

    Energy efficiency is a story that can feel stale. Hear how Louisiana Utility Pioneers rebranded existing resources with an owl mascot and cohesive storytelling to help both staff and members be Power Smart.
    Avtar
    Megan McKoy-Noe, CCC
    May 21, 2024
  • Podcasts
    StoryConnect

    2024 Rural Broadband Streaming and Social Media Study

    What You’ll Learn For the second year in a row, price was not the No. 1 concern for respondents in Innovative Systems’ annual broadband survey. What is it that matters most? This episode also includes notes on bundling, social media platform usage, streaming options and communication preferences. Special: Recorded LIVE at StoryConnect 2024! Guest Speaker […]
    Avtar
    Andy Johns
    May 14, 2024
  • Podcasts
    StoryConnect

    Unlocking Staff Strengths to Harness Your Internal Storytelling Potential

    What You’ll Learn Internal communications is a critical part of storytelling, but one we often forget. At Medina Electric, Katie Haby’s using the CliftonStrengths training program to help staff focus on strengths to build cross-department teams and happier, more engaged employees. Hear how the program’s helping the co-op strengthen its internal storytelling approach! Guest Speaker […]
    Avtar
    Megan McKoy-Noe, CCC
    May 7, 2024
  • Podcasts
    StoryConnect

    Using an Internal Newsletter and Intranet to Engage Employees

    What You’ll Learn Allison Young and the Kauai team just won an NRECA Spotlight award for their internal newsletter and intranet. What’s their secret for engaging internal communications? Special: Recorded LIVE at StoryConnect 2024! Guest Speaker Allison Young Show Notes Transcripts have been lightly edited for clarity and readility. Andy Johns: Hi StoryConnect listeners, this […]
    Avtar
    Andy Johns
    April 30, 2024
  • Podcasts
    StoryConnect

    How Can Empowered Youth Build Your Brand Story?

    What You’ll Learn Icebreakers, scholarships and character building — meet EmPOWER, a youth leadership program for high school juniors in South Dakota and Minnesota. Learn about Sioux Valley Energy’s long-term investment to build future leaders in its community. Guest Speaker Chinelle Christensen Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A […]
    Avtar
    Megan McKoy-Noe, CCC
    April 23, 2024
  • Podcasts
    StoryConnect

    Weaving the Co-op Difference into Economic Development and Staff Storytelling

    What You’ll Learn Do you have a local network of cooperative storytellers? From his dual roles as an economic development manager at People’s Energy and board member for Cooperative Development Services, Marty Walsh’s has a unique take on co-op education and how Utility Pioneers can turn the cooperative difference into shared storytelling opportunities to foster […]
    Avtar
    Megan McKoy-Noe, CCC
    April 16, 2024
  • Podcasts
    StoryConnect

    Managing a New Brand

    What You’ll Learn In under three years, Central Rural Electric Co-op moved from breaking ground to 85% buildout of their broadband service, CentraNet, in Oklahoma. During a break from the Calix event, Larry Mattox shares how the small team managed this growth, a new brand and evolving member expectations. Guest Speaker Larry Mattox Show Notes […]
    Avtar
    Megan McKoy-Noe, CCC
    April 9, 2024
  • Podcasts
    StoryConnect

    Persona Based Marketing

    What You’ll Learn In an effort to move beyond features like speed, CL Tel has begun discussing its broadband based on what their service can do for specific customer profiles of personas like gamers, remote workers and families. Special: Recorded LIVE at NTCA Guest Speaker Chris Lovell Show Notes Transcripts have been lightly edited for […]
    Avtar
    Andy Johns
    April 2, 2024