Andy Johns is joined by Chris Townson, CEO of West Carolina and Upcountry Fiber, to talk about what makes a strong partnership. Chris shares candid lessons from working with telcos, electrics and municipalities—including how to evaluate opportunities, align missions, manage egos and build lasting agreements.
What You’ll Learn Geni Whitehouse left a career in an accounting firm to help people tell their stories in a more interesting way. She says one key to making your stories more interesting is to understand the four types of personalities in your audience. Recorded live: at the NWPPA’s NIC Guest Speaker Geni Whitehouse Show […]
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
Now that the rules have been finalized, Dereck DeVries, of Vantage Point, shares the latest on what marketers, communicators and executives need to know about the where, what and when of broadband labels.
What You’ll Learn From harnessing net promoter scores to refining your strategic marketing plan, Schurz Communications CTO Tom Williams shares highlights from his speech at Calix ConneXions 2023. Guest Speaker Tom Williams Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas […]
What You’ll Learn Wi-Fi wizards and tour guides are part of how the Jade Communications team powers up the customer experience. Get takaways from the team’s session at Calix ConneXions 2023. Guest Speaker Josh Wehe and Jordan Wehe Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility […]
What You’ll Learn Make subscribers heroes, find foggy night scenarios and focus on service, not speed. Those are a few of the broadband storytelling ideas StoryConnect hosts Andy and Megan share from the annual Calix software conference. Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. […]
Blue Ridge Energy promotes its "Unplugged" podcast on streaming audio stations like iHeart Radio and MLB At Bat in an effort to meet potential listeners where they already are. Jacob Puckett describes the approach, as well as his perspective on why "every listen matters.”
What You’ll Learn What’s the only thing some children like more than candy? Big trucks! At Ravalli Electric Co-op, Melissa Greenwood combined both to bring out families in her Montana community to engage with their utility and other local business at Truck or Treat. Guest Speaker Melissa Greenwood Show Notes Transcripts have been lightly edited […]
Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.
In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.
What You’ll Learn You’ve got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling. Learn more about Oklahoma Electric Cooperative at https://okcoop.org. Guest Speaker Brianna Wall Show Notes Transcripts have been lightly edited for clarity […]
