Lean into your personality, and don't focus on the numbers. That's the advice of veteran podcaster Carrie Huckeby. She shares how the Tennessee Broadband Association uses its podcast to tell its story, with tips on ways audio storytelling can help utilities reach new audiences.
In the second part of our conversation with Brianna Wall, we dive into audience segments and how the team at Oklahoma Electric Cooperative identifies and adds internal data to their communication strategy.
What You’ll Learn You’ve got data, but are you using it strategically to strengthen your stories? Hear how Brianna Wall leverages analytics and existing data to be strategic with her communications plan and storytelling. Learn more about Oklahoma Electric Cooperative at https://okcoop.org. Guest Speaker Brianna Wall Show Notes Transcripts have been lightly edited for clarity […]
What You’ll Learn When Stuart Gregory and Carrie Binns wanted to make an impression and grow Bulloch Solutions’ brand in new territories in south Georgia, they thought outside the carton — er, box. By converting an aging fiber splicing van into an ice cream truck and opening a general store in the lobby, they are […]
What You’ll Learn Whether we’re writing, networking, making a presentation or just socializing with friends, connecting with other humans in real ways is vital. Ginger Johnson, who spoke at NRECA’s Connect conference, shares her ideas on why those connections matter, what they look like for different people and how marketing and communication professionals can learn […]
From lineman tales to water heater relationship advice, the Central Connection Podcast uses humor and relatable hosts to make waves. Co-host Tiffany Trueblood shares how staff engagement plays a key role in the co-op’s latest communication channel.
What You’ll Learn Are you generating Pink Power? Since 2011, lineworkers at Baldwin EMC in Alabama have worn pink hard hats each October to educate the community about different types of cancer. They even have a PINK BUCKET TRUCK (name TBD). Learn how you can wear pink to share your story. Guest Speaker Michelle Geans […]
What You’ll Learn As Utility Pioneers, we want to say yes to everything. But often, saying yes to one thing means saying no to something else. Brianna Wall shares how she sets deadlines, takes time before accepting new tasks and weighs the benefits of a project to better manage her time. Guest Speaker Brianna Wall […]
What You’ll Learn Elizabeth Brown, marketing manager at Panhandle Telephone Cooperative, shares ideas on how community involvement can be a competitive edge, especially when it comes to engaging young people in your youth programs. Guest Speaker Elizabeth Brown Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility […]
What You’ll Learn In a rare double-Andy podcast, Andy Henderson outlines a text messaging campaign that took his telco’s Google review score from the 2s to the 4s. Guest Speaker Andy Henderson Show Notes Transcripts have been lightly edited for clarity and readability. Intro: A production of Pioneer Utility Resources. StoryConnect, helping communicators discover ideas […]
