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StoryConnect Conference
StoryConnect Conference

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Blogs

Podcasts

  • Podcasts
    StoryConnect

    What if every staff member at your utility felt confident answering energy questions? In this episode, Benton PUD’s Jodi Henderson…

  • Podcasts
    StoryConnect

    When you walk into a legislator’s office, will your story stick or slip away? In this episode, Inland Power &…

  • Podcasts
    StoryConnect

    Getting lineworkers to relax and share stories isn’t easy—unless you’ve got a mic and a clever idea. In this episode,…

  • Podcasts
    StoryConnect

    Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding,…

eBooks

  • Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in…

Case Studies

  • Generating Broadband Buzz
    Case Study
    Branding, Broadband, Broadband Marketing, Consumer Ed, Consumer Education

    There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric…

  • Focus Groups Help Identify Communication Gaps
    Case Study
    Consumer Ed, Consumer Education, Content Planning, Marketing, Marketing Campaigns, Member Consumer, Member/Consumer Experience

    Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership…

  • Case Study
    Consumer Ed, Consumer Education, Magazines

    Challenge: The Tennessee Municipal Electric Power Association needed a new partner to help write, design and publish the association’s quarterly…

  • Case Study
    Community Engagement, Magazines, Member Consumer, Member Meetings, Member/Consumer Experience

    How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from…

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