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StoryConnect Conference
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  • Podcasts
    The StoryConnect Podcast

    Casey French, marketing and PR director at CASSCOMM discusses how branding goes beyond a logo to include community engagement, co-branding,…

  • Podcasts
    The StoryConnect Podcast

    In her recently published book, “Personal Branding for Introverts,” Goldie Chan outlines how to remain true to yourself, while taking…

  • Podcasts
    The StoryConnect Podcast

    In what’s become an annual tradition, hosts Megan McKoy-Noe and Andy Johns share the mics to discuss major takeaways from…

  • Podcasts
    The StoryConnect Podcast

    HTC has consolidated its broadband speeds to two plans: 1 Gbps and 2 Gbps. How did it get there, and…

eBooks

  • Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in…

Case Studies

  • Focus Groups Help Identify Communication Gaps
    Case Study
    Consumer Ed, Consumer Education, Content Planning, Marketing, Marketing Campaigns, Member Consumer, Member/Consumer Experience

    Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership…

  • Case Study
    Consumer Ed, Consumer Education, Magazines

    Challenge: The Tennessee Municipal Electric Power Association needed a new partner to help write, design and publish the association’s quarterly…

  • Case Study
    Community Engagement, Magazines, Member Consumer, Member Meetings, Member/Consumer Experience

    How do Utility Pioneers find people and community groups to feature as community champions for their story? Hear ideas from…

  • Case Study
    Crisis Communications, Social Media

    Weathering Social Storms Webinar from June 22, 2022 featuring Melissa Shaw, Mike Marsch and Sydney Turner.

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