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  • Podcasts
    StoryConnect

    KPIs, NPS, churn—oh my! Data doesn’t have to be daunting. Ty Houglum, CIO at ECE Fiber, shares how his team…

  • Podcasts
    StoryConnect

    A blank page can be scary—unless you already know what you’re writing. In this episode, Mt. Wheeler Power’s Christina Sawyer…

  • Podcasts
    StoryConnect

    As a writer on shows like Paw Patrol, Spirit Rangers and Cocomelon Lane, Joey Clift shares some of the keys…

  • Podcasts
    StoryConnect

    From teaching 95-year-olds to stream their favorite shows to connecting the 5,000th home to fiber, Beacon Broadband proves inclusion and…

eBooks

  • Connecting with consumer-members online starts by sharing the human side of your story. Our eBook, How to Be Human in…

Case Studies

  • Digital Ads Help East Mississippi Connect Reach Targeted Members
    Case Study
    Broadband, Broadband Marketing, Digital Marketing, Marketing, Marketing Campaigns

    Challenge:  East Mississippi Electric Power Association is bringing high-speed fiber internet to members. Instead of a generic marketing campaign, the…

  • Generating Broadband Buzz
    Case Study
    Branding, Broadband, Broadband Marketing, Consumer Ed, Consumer Education

    There are few activities more tense than developing a logo and branding strategy for a new business line. AsCovington Electric…

  • Focus Groups Help Identify Communication Gaps
    Case Study
    Consumer Ed, Consumer Education, Content Planning, Marketing, Marketing Campaigns, Member Consumer, Member/Consumer Experience

    Challenge: Appalachian Electric Cooperativemonitors member satisfaction with a mix of surveys fromTouchstone Energy, theTennessee ValleyAuthorityandE Source. But as utility leadership…

  • Case Study
    Consumer Ed, Consumer Education, Magazines

    Challenge: The Tennessee Municipal Electric Power Association needed a new partner to help write, design and publish the association’s quarterly…

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