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Episode Category StoryConnect
RocketFiber Is Having a Blast On Social Media
What You’ll Learn RocketFiber has used social media platforms such as Instagram to present a fun and engaging brand. How do they approach these channels? Guest Speaker Rachel Wujek
The PR Value of Movies in the Park
What You’ll Learn Consolidated Telcom was honored with a second runner-up finish as part of NTCA’s Marketing Excellence Awards for PR Campaigns. Rhonda Fitterer discusses how the telco created an outdoor movie tour of it’s service area. Guest Speaker Rhonda…
The Importance of Print
What You’ll Learn NDTC was honored with a Marketing Excellence Award for its newsletter. Tammy Reierson discusses why it was the right time for NDTC to reinvest in print. Guest Speaker Tammy Reierson
Does Your Internet Stink? With Russell Kacer
What You’ll Learn YK Communications recently won an NTCA Marketing Excellence Award for it’s bold decision to build a campaign around “poop emojis.” What went into that decision and how has it been received?
Storytelling with Video Ads
What You’ll Learn Triangle Communications’ emphasis on storytelling helped them win runner-up for video advertising in NTCA’s Marketing Excellence Awards. How did they do it? Link to video:https://www.youtube.com/watch?v=Kgrdweap3dw&t=2s Guest Speaker Tom Metcalfe
Rebranding a dynamic DUO
What You’ll Learn Duo County Telecommunications just underwent a rebrand itself as Duo Broadband. Eric West discusses their strategy and lessons learned along the way. Guest Speaker Eric West
Changes Coming to the Smart Rural Communities Program
What You’ll Learn NTCA is making some changes to it’s Smart Rural Communities program. Josh Seidemann discusses the changes and drops a few hints about succesful applicants. NTCA Smart Rural COmmunities Page: Guest Speaker Josh Seidemann
Communicating About Dropping Video Service
What You’ll Learn PTCI is about halfway through their transition away from video service. Through “Streaming Care” and other efforts, they are working to help customers make the switch. Streaming Care details: Guest Speaker Connie Hawkins
Getting into the Broadband Business with the Right Partner
What You’ll Learn Wiregrass Electric Cooperative has partnered with Troy Cable to bring broadband to many of it’s members. How does the partnership work and why was it the right move for Wiregrass Electric? Guest Speaker Brad Kimbro
Local Channel Content
What You’ll Learn PRTC has recently overhauled their local channel by adding new shows and improving quality of its programming. Guest Speaker Michelle Strickland