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Episode Category The StoryConnect Podcast
Hosting a local political forum
What You’ll Learn ITS Fiber wanted to provide an opportunity for Congressman Brian Mast to hear from local residents. Why was it important for a local telco invest in an event like that and how was it recieved in a…
What is IRV and will it help when disaster strikes?
What You’ll Learn The MTA’s new IRV (Incident Response Vehicle) will better prepare many midwest telcos to respond to incidents and emergencies. What is it and how will it work? Website: Guest Speaker Brent Christensen
Inside the Gigazone Gaming Tournament
What You’ll Learn The Gigazone Gaming Championship draws 4,000 gamers to an event hosted by Paul Bunyan Communications in Northern Minnesota. How does the telco staff do it and why do they feel its such an important audience to reach?…
From the Marketing Department to the GM’s Office
What You’ll Learn Tim Brinkman has had an uncommon career track and is one of a growing number of “marketing people” to move into upper management at a telco. He joined the podcast right after presenting on this topic at…
Election Night Coverage on Local Channels
What You’ll Learn Ben Lomand Connect stepped up coverage of their local elections this summer and reapped the benefits of an increased audience. What did they do and how did they pull it off? Website: Guest Speaker Karen Wilson
Marketing to Telecommuters
What You’ll Learn Description for Website: Norvado worked with local and state officials to create a Telecommuter Forward program with hopes of luring more telecommuters to their rural area. Website: Guest Speaker Chad Young
Expansion, Telco-Electric Partnerships & How to talk About Them
What You’ll Learn Pineland Telephone is once again expanding in South Georgia, and this time it’s through a partnership with an electric cooperative. How did the partnership come about and how are they communicating with new and existing members about…
Sharing The Message Of Economic Development
What You’ll Learn Telcos need to play an integral role in their region’s economic development. How can partnerships help them tell their story? Website: Guest Speaker Hilda Legg
Rural Broadband Is The Flavor Of The Year
What You’ll Learn Rural broadband is a hot topic in Washington and state capitals around the country. Shirley Bloomfield, CEO of NTCA—The Rural Broadband Association, explains how telco marketing teams can help advocate for their customers online and in person.…
Preparing for Emerging Generations
What You’ll Learn At the 2018 KTA Annual Meeting, Gordon Caverly presentation was title “Sales & Marketing Strategies — If You Wish to Keep and Grow Your Customer Base.” This episode focuses on the part of the session discussing millennials.…