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Survey Says: Video & Broadband Survey Results
What You’ll Learn Innovative Systems sponsored a study that reveals some telling insights into customer demand for video and broadband usage. Website: Full Survey Guest Speaker Scott Sobolewski
Using data for customer service
What You’ll Learn NCTC uses data to size up existing customers and potential customers. That data helps them fit the customers to the proper services. Website: Guest Speaker Ashley Harper
Creating a New Brand Identity
What You’ll Learn When Big Bend Telephone decided to rebrand as BBT, they launched a 10-month process to build a new identity for their brand — one that didn’t include the word “telephone.” Website: Guest Speaker Rusty Moore
Hosting a local political forum
What You’ll Learn ITS Fiber wanted to provide an opportunity for Congressman Brian Mast to hear from local residents. Why was it important for a local telco invest in an event like that and how was it recieved in a…
What is IRV and will it help when disaster strikes?
What You’ll Learn The MTA’s new IRV (Incident Response Vehicle) will better prepare many midwest telcos to respond to incidents and emergencies. What is it and how will it work? Website: Guest Speaker Brent Christensen
Inside the Gigazone Gaming Tournament
What You’ll Learn The Gigazone Gaming Championship draws 4,000 gamers to an event hosted by Paul Bunyan Communications in Northern Minnesota. How does the telco staff do it and why do they feel its such an important audience to reach?…
From the Marketing Department to the GM’s Office
What You’ll Learn Tim Brinkman has had an uncommon career track and is one of a growing number of “marketing people” to move into upper management at a telco. He joined the podcast right after presenting on this topic at…
Election Night Coverage on Local Channels
What You’ll Learn Ben Lomand Connect stepped up coverage of their local elections this summer and reapped the benefits of an increased audience. What did they do and how did they pull it off? Website: Guest Speaker Karen Wilson
Marketing to Telecommuters
What You’ll Learn Description for Website: Norvado worked with local and state officials to create a Telecommuter Forward program with hopes of luring more telecommuters to their rural area. Website: Guest Speaker Chad Young
Expansion, Telco-Electric Partnerships & How to talk About Them
What You’ll Learn Pineland Telephone is once again expanding in South Georgia, and this time it’s through a partnership with an electric cooperative. How did the partnership come about and how are they communicating with new and existing members about…