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Election Night Coverage on Local Channels
What You’ll Learn Ben Lomand Connect stepped up coverage of their local elections this summer and reapped the benefits of an increased audience. What did they do and how did they pull it off? Website: Guest Speaker Karen Wilson
Marketing to Telecommuters
What You’ll Learn Description for Website: Norvado worked with local and state officials to create a Telecommuter Forward program with hopes of luring more telecommuters to their rural area. Website: Guest Speaker Chad Young
Expansion, Telco-Electric Partnerships & How to talk About Them
What You’ll Learn Pineland Telephone is once again expanding in South Georgia, and this time it’s through a partnership with an electric cooperative. How did the partnership come about and how are they communicating with new and existing members about…
Sharing The Message Of Economic Development
What You’ll Learn Telcos need to play an integral role in their region’s economic development. How can partnerships help them tell their story? Website: Guest Speaker Hilda Legg
Rural Broadband Is The Flavor Of The Year
What You’ll Learn Rural broadband is a hot topic in Washington and state capitals around the country. Shirley Bloomfield, CEO of NTCA—The Rural Broadband Association, explains how telco marketing teams can help advocate for their customers online and in person.…
Preparing for Emerging Generations
What You’ll Learn At the 2018 KTA Annual Meeting, Gordon Caverly presentation was title “Sales & Marketing Strategies — If You Wish to Keep and Grow Your Customer Base.” This episode focuses on the part of the session discussing millennials.…
PRTC’s Virtual Living For Veterans
What You’ll Learn PRTC and community partners have gotten together to roll out a tele-health initiative known as the Virtual Living. The program seeks to give veterans a local option to get care, instead of them having to drive to…
How to build a Telechoice Award-winning website
What You’ll Learn Norvado was honored with a Telechoice Award from NTCA for their website. Joe Kohegyi shares the planning and strategies that led to their award-winning site. Website: Guest Speaker Joe Kohegyi
Retail Space & Customer Experience
What You’ll Learn Edward Hinson was a part of a panel about retail space and customer experience at NTCA’s PR and Marketing conference. After the session, he discussed the planning and strategy that Skyline put into opening two of their…
PR and Marketing Considerations in Disaster Planning
What You’ll Learn What did Mosaic Telecom learn from a their experience when a tornado hit their town? Website: Guest Speaker Megan Maikowski